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Managing Marketing in the Hospitality and Tourism Industry

Teacher

Sangwon Park, Ph.D.

Position

Reviews

NYR/5
NYR

Tutorial Price

$Free: Add a Verified Certificate for $198 USD
https://www.edx.org/course/managing-marketing-in-the-hospitality-and-touris-2

Level

NYR

Duration

8 Weeks

# of Reviews

Module Type

On demand video

Examine and evaluate the marketing theories and concepts within the context of management and operations of hospitality and tourism organizations Analyze the relationship between consumers, practitioners, and policy makers of hospitality and tourism services/products Evaluate the contributions and impacts of hospitality and tourism in social, economic, political, cultural, and other areas Analyze and apply various marketing theories and concepts to practical applications in the hospitality and tourism industry Communicate and respond appropriately to stakeholders in the hospitality and tourism industry Identify marketing problems within the hospitality and tourism context, and apply marketing knowledge and skills to solve the problems Organize and analyze related numerical and graphical data, and translate them into business information.

Instructors

Sangwon Park, Ph.D.

Link to Course

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