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Market Segmentation Analysis

Teacher

Sara Dolnicar

Position

Reviews

NYR/5
NYR

Tutorial Price

$Free: Add a Verified Certificate for $99 USD
https://www.edx.org/course/market-segmentation-analysis

Level

NYR

Duration

5 Weeks

# of Reviews

Module Type

On demand video

The basics of market segmentation. The ten steps of a market segmentation analysis and each one's purpose. The key pitfalls that can occur at each step. How to undertake each of the ten steps of market segmentation analysis yourself. How to commission a market segmentation analysis. What questions to ask to ensure your market segmentation analysis is valid.

Instructors

Sara Dolnicar|Bettina Grün|Friedrich Leisch

Link to Course

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