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Product Management Fundamentals

Teacher

James Green

Position

Reviews

NYR/5
NYR

Tutorial Price

$Free: Add a Verified Certificate for $199 USD
https://www.edx.org/course/product-management-fundamentals

Level

NYR

Duration

4 Weeks

# of Reviews

Module Type

On demand video

Roles and responsibilities of the product manager. The job of the product manager, skills and competencies, and stakeholder management Managing innovative product teams. Organizing and managing a product team, product development life cycle, development methodologies, and engaging with stakeholders and funding sources Marketing challenges and guiding principles. Marketing challenges, common marketing mistakes, know your customer, and rethinking the 4P’s of marketing Customer development. Revisiting customer development, highlights from the Customer Development Manifesto, market type and marketing, and how market type affects marketing strategy Crossing the chasm. Basics of crossing the chasm, solving customer problems, segmenting the market, and expanding your market

Instructors

James Green

Link to Course

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