You Can Innovate: User Innovation & Entrepreneurship
Eric von Hippel
$Free: Add a Verified Certificate for $49 USD
Understand fundamental user innovation concepts such as lead user, sticky information, peer-to-peer diffusion, diffusion via the market, and low-cost innovation niche; Apply the concept of lead user to identifying numerous opportunities for entrepreneurial innovation; Learn the concept of "solution/need co-forming" and apply it to conceiving a viable and feasible solution to the problem that you seek to solve; Learn the tools and strategies of entrepreneurial bootstrapping, and apply them to designing the strategy for diffusing your user innovation; Explore the trends and forces driving the democratization of innovation and apply the insights to uplifting the potential of your entrepreneurial contribution to society.
Eric von Hippel|Erdin Beshimov|